Google is dedicated to helping your AdWords campaigns succeed. Here are some simple tips that can make a big difference in your account's performance:
1. Track your traffic
Use unique tracking URLs (example: www.yoursite.com?referrer=google) for your destination URLs. Tracking URLs, combined with your web analysis software, make it possible to identify all the traffic that comes from your AdWords ads to your website and track which keywords convert the most clicks to sales. You can assign the destination URL at the Ad Group level or use our power posting feature to assign unique URLs to individual keywords.
2. Test out our tools
Coming up with a targeted keyword list isn't always easy, but Google newly improved Keyword Suggestion Tool can help. To access this tool, click on the 'suggestions' link next to the keywords in your account or visit the Keyword tools page in our AdWords Help Center.
3. Benefit from bolding
When users search on your keyword, Google automatically bolds the keyword if you've featured that same keyword in your ad. Because this draws attention to the relevance of your ad, bolding is a simple way to improve your ad campaign performance. Just be sure to include your keywords in your ad text, and you can benefit from bolding.