Google Earth

Google Earth lets you fly anywhere on Earth to view satellite imagery, maps, terrain, 3D buildings, from galaxies in outer space to the canyons of the ocean. You can explore rich geographical content, save your toured places, and share with others.

How to use Adsense sensibly

Don't forget, you and your website have to abide by Google Adsense's Terms and Conditions.

And you'll want to check out their Program Policies, too, to make sure your site is suitable before you apply.

One very important guideline is that you're not allowed to encourage your website visitors to click on ads; Google is clever enough to detect suspicious click activity on ads on your site, and you can be banned from the Adsense program if you click on your own ads or ask others to do so.

Your site needs to be of good quality - Google stresses the importance of having your own, original content on your site. You can't just copy chunks of stuff from other sites, stick it on your website and pop some Adsense on the page!

It's not Get Rich Quick

Do be careful about spending your money on seemingly irresistable programs that promise you fast Adsense riches!

Turning your website into a million dollar a day generator that runs on autopilot... I wish! All the webmasters I know who are earning good money with Adsense do so because of one "Adsense secret" that really isn't so much of a secret after all - hard work!

Take your time. Research your niche, build your pages with your visitors in mind. Build up your traffic. And then... monetize with Adsense, and watch your well-earned dollars start coming in!

How To Get Better Clicks Through Rates

When determining the value of click through rates, these considerations are made and weighted accordingly:



1.CTR History is weighted so although a keyword's entire history matters, the most recent CTRs are more weighty - an extra incentive to keep improving your campaigns! (this also means that all is not lost if you're trying to breathe new life into old keywords)
2.CTRs will vary with ad rankings. Google is not equally comparing the CTR of an ad positioned down the right hand side, with one positioned above the natural search results.

3.Search terms - generally the more specific a search term, the better the CTR should be as you are aligning yourself with the user's search query.

Broader, general search terms would be expected to have a lower CTR as the SERPS may not be what the user had intended, and therefore the ads not as relevant.

Depending on the search terms used, the same CTR figure may be considered low or high.

There are a number of areas you should look at when improving CTRs. Non-coincidentally, these are the same areas you would look at to improve your Quality Score.

How To Boost Your Adsense Revenue

In this lesson you will learn to boost your Adsense revenue. You must have heard about peoples achieving high payments per click with AdSense. For high total earnings, your website requires a lot of page views and a high click-through rate. So to boost your Adsense revenue you need high traffic on your web site along with high click-through rates. By using this tutorial you will learn how to increase web traffic and click-through rates. In short you can increase your Adsense income by increasing Impressions, Click-through and Effective CPM. Improving your web statistics in any, or preferably, all of these three key areas will increase your Adsense revenue.

Increasing Impressions (Increasing web traffic)
Basically the impressions are the number of times your web pages with Adsense ads have been viewed. So it is directly proportional to the number or visitors to your web site. So, you can increase Impressions by increasing traffic to your web site. In short here are some of the best ways to increase targeted traffic to your web pages:

• More web pages means more traffic. So, create more web pages, with relevant, laser focused content.

• Increase the link popularity for your web site

• List your website/s under relevant categories in more directories

• Set up a directory of relevant sites on your website and accept relevant reciprocal links

• Write articles relevant to your web site and submit in the article directories

Increasing Adsense click-through
Even if your web site is receiving a lot of traffic, you will be earn only if your visitors clicks on the Adsense Ads and visits the advertiser web site. Click through are nothing but it is percentage of viewers who click on your Adsense ads. You can increase click-through by increasing the relevance of Adsense ads on your site, and by tweaking the format and placement of your ads. You can try different placements and colors of the ads, but be careful that the ads mixes with the content of your web site style.

Try to make the different pages with different kinds of content. And make sure that these content pages are very clearly focused. Then Google will be able to serve highly relevant AdWords to your visitors. And in this way your visitors will be more interested in the ads, which results in higher click through rates -- and more money for you!

Increasing Adsense CPM
You can also increase your Adsense income by increasing Adsense CPM. The effective CPM is a measure of your average earnings, per thousand clicks. The CPM can be increased by selecting topics (keywords) that attract high bids from Adsense advertisers in your web pages. On the internet there are a number of keyword research tools available, both free and paid, that you can use to find the high paid key words.

In short here is steps that you should follow to Increase your total Adsense revenue:

• Develop your web site using high paying key words

• Design layout of your web site and put the ads focusing on the maximum click-through

• Promote your web site in search engines and get more traffic on your web site

Adsense Advantages

These Adsense advantages will help you understand just why so many website owners rave about Adsense! It really is a fantastic program.

Adsense - the advantages

If you're new to making websites, Adsense is ideal
If you're planning or building your first website, it pays to keep Adsense in mind as an initial source of income.

Once you have a reasonable amount of traffic, you can put Adsense on your site and earn at least enough money to pay for your website costs, which is great for a start.

It's free to use
You don't pay anything to join Adsense or use it. All the tools you get to place and track ads are free, and there is help available for any questions you may have.

It's simple to use
A fab Adsense advantage: copy and paste the Adsense code into your pages and you're done. Obviously, if you're serious about making some decent money with Adsense, you'll be planning to build a quality website for your visitors; and you'll also be testing and tracking your ad performance - which brings us onto...

Simple to test and track
You can test the performance of different ads. It's really not hard to do. You simply create your ad, attach a tracking code to it, and check your reports for a week or a month to see if there is any difference in click throughs.

For example - did the ad with a blue border attract more clicks than the ad with a gray border? Or did the ad with no border at all get the most clicks and earn me the most money?

Adsense does the hard work
This Adsense advantage saves you so much time and hassle; imagine having to sort out arrangements with various advertisers yourself? Most of us wouldn't have a clue where to start!

You can earn good money with Adsense
Here's one of the major Adsense advantages - Adsense really can provide you with a healthy income - if your site gets good visitors. It's an ideal way for webmasters with small, successful websites or blogs to start earning money as part of your mixture of money-making efforts.

You can use Adsense on more than one site
Once you've got some experience from your first site, there's nothing to stop you building a second site about another area of interest to you, and monetizing that with Adsense as well.

Experience With Adsense

AdSense is a new and innovative advertising program made available by Google to web publishers since 2003. It allows publishing ads and banners on websites, thanks to a program that makes the advertising contextual: the ads that appear to internet users occupy little space and pertain to single pages subjects, guaranteeing a high click potential. This way the website is enriched with pertinent contents and at the same time earns its effective profit.

Pay Per Click Traffic

“There are two mediums that you may be applied which can be very helpful to arrange your online pay-per-click advertising campaign. As you can understand the Google heights stock where you spend your valuable time instantly softly or you may be offered by some experienced person who may guide you.”


No matter what your budget, you can display your ads on Google and Google's advertising network. Connect with potential customers at the magic moment they're searching for your products or services, and only pay when people click your ads.

Pay Per Click Keyword Matching Tips

Try keyword matching options to narrow your searches.With keyword matching options, you can refine your searches even furtherby specifying whether you want your ad to appear only for certain searcheson your keywords.Examples:

• Broad match. Simply enter your keyword: Home BusinessAd shows when users search on the keywords Home and Business,regardless of other search terms used or of the order in which theyare entered.

• Exact match. Use brackets around your keyword: [Home Business]Ad shows when users search only on the phrase Home Business. Adwill not show if red Home Business is searched.

• Phrase match. Use quotes around your keyword: "Home Business"Ad shows when the phrase Home Business is searched, but search cancontain other terms. Ad will show for internet Home Business but not forbusiness for home.

• Negative keyword. Use a dash before your keyword: -internetIf your keyword is Home Business and your negative keyword is internet,your ad will not show if a user searches on internet Home Business.

18 common mistakes that violate Google Adsense

1. Never click your own adsense ads or get them clicked for whatever reason. You know this one very well. This is a surefire way to close you Adsense account. Never tell your office associates or friends to click on them. Keep a check if your family or children are busy increasing your income by clicking your ads and indirectly trying to stop your income. Dont even think of offering incentives for clicks, using automated clicking tools, or other deceptive software. Adsense is very smart to detect fraudulent clicks.

2. Never change the Adsense code. There are enough means of adsense optimization & customizations available to change the colour, background or border to suit your needs. Do whatever you want to do outside the code, never fiddle within the ad or the search code. They know it when you do. The search code has more limitations to colour and placement, but you should adhere to the rules. The code may stop working and violates the TOS.

3. Do not place more than 3 ad units and 3 ad links or 2 adsense search boxes on any web page. Anyway, ads will not appear in those units even if you place more ad units. But this is the limit they set, so it is better to stick to it.

4. Do not run competitive contextual text ad or search services on the same site which offer Google Adsense competition in their field. Never try to create link structures resembling the adsense ads. Never use other competitive search tools on the same pages which have Adsense powered Google search. They do allow affiliate or limited-text links. Update: Google has allowed you to run contextual advertising like Yahoo ads, Chitika etc provided the ads do not resemble Adsense ads.

5. Do not disclose confidential information about your account like the CTR, CPM and income derived via individual ad units or any other confidential information they may reveal to you. However, you may reveal the total money you make as per recent updates to the TOS.

6. Label headings as “sponsored links” or “advertisements” only. Other labels are not allowed. I have seen many sites label ads with other titles. Dont make your site a target in a few seconds gaze.

7. Never launch a New Page for clicked ads by default. Adsense ads should open on the same page. You may be using a base target tag to open all links in a new window or frame by default. Correct it now as they do not want new pages opening from clicked ads.

8. One Account suffices for Multiple websites. You do not need to create 5 accounts for 5 different websites. One account will do. If you live in the fear that if one account is closed down for violation of TOS, believe me they will close all accounts when they find out. You can keep track of clicks by using channels with real time statistics. They will automatically detect the new site and display relevant ads.

9. Place ads only on Content Pages. Advertisers pay only for content based ads. Content drives relevant ads. Although you might manage some clicks from error, login, registration, “thank you” or welcome pages, parking pages or pop ups, it will get you out of the program.

10. Do not mask ad elements. Alteration of colours and border is a facility to blend or contrast ads as per your site requirements. I have seen many sites where the url part is of the same colour as the background. While blending the ad with your site is a good idea, hiding relevant components of the ads is not allowed. Also do not block the visibility of ads by overlapping images, pop ups, tables etc.

11. Do not send your ads by email. Html formatted emails look good and allow placement of these javascript ads. But it is not allowed as per TOS. You do not want impressions registering on their logs from any email even once. They are watching!

12. Keep track of your content. So Adsense is not allowed on several non content pages. But it is also not allowed on several content pages too. Do not add it on web pages with MP3, Video, News Groups, and Image Results. Also exclude any pornographic, hate-related, violent, or illegal content.

13. Do not alter the results after ad clicks or searches - Ensure you are not in any way altering the site which the user reaches to after clicking the ads. Do not frame, minimize, remove, redirect or otherwise inhibit the full and complete display of any Advertiser Page or Search Results Page after the user clicks on any Ad or Search results.

14. Avoid excessive advertising and keyword stuffing - Although the definition of ‘excessive’ is a gray area and is subject to discretion, yet Google adsense with correct placement, focused content and high traffic will get you much more income than other programs, so excessive advertising is not required. Keyword stuffing does target better focused ads, but overdoing it is not required.

15. Ensure you Language is Supported - Adsense supports “Chinese (simplified), Japanese, Danish, Korean, Dutch, Norwegian, English, Polish, Finnish, Portuguese, French, Russian, German, Spanish, Hungarian, Swedish, Italian and Turkish”. In addition, AdSense for search is available in Czech, Slovak, and Traditional Chinese. If your web pages language is not supported, do not use the code on such pages.

16. Maximum 2 referral button per product per page - With the launch of the Google adsense referral program, you are allowed to put only 2 referral buttons for adsense referral, adwords referral, Google pack and Firefox with google toolbar referral.

17. Do not specify Google ads as your alternate ads. - Several services like Chitika eminimalls allow you to place alternate URLS, when a targeted paying ad cannot be displayed. This involved creating an simple HTML page and putting the ad to be displayed instead. Even Adsense allows an alternate URL feature instead of displaying public service ads. But never use Adsense ads as alternate URLS.

18. Do not confuse with adjacent images - It was a common policy to increase CTR by placing same number of images as the number of text ads, which falsely gave the impression that the text ads represented an explanation to these images. Inserting a small space or a line between the images and ads is not allowed. Make sure that the ads and images are not arranged in a way that could easily mislead or confuse your visitors.

Google Detect Invalid Clicks

The security of Google AdWords advertisers is important to Google, and we have dedicated a number of resources to protect your account against invalid activity.

Google has three powerful tools for protecting clicks on AdWords ads:

Detection and filtering techniques: Each click on an AdWords ad is examined by our system. Google looks at numerous data points for each click, including the IP address, the time of the click, any duplicate clicks, and various other click patterns. This detection and filtering occurs over a number of levels including the following:
- Real-time systems filter out activity fitting a profile of invalid behavior (such as excessively repetitive clicks)
- Clicks and impressions from known sources of invalid activity are automatically discarded


Advanced monitoring techniques: Various unique and innovative methods are applied at each stage of the filtering process, thereby maximizing proactive detection of invalid activity.

The Google Team: In addition to our automated click protection techniques, we have a team that uses specialized tools and techniques to examine individual instances of invalid clicks.

Google Adsense Tips and Tricks

Google is dedicated to helping your AdWords campaigns succeed. Here are some simple tips that can make a big difference in your account's performance:

1. Track your traffic

Use unique tracking URLs (example: www.yoursite.com?referrer=google) for your destination URLs. Tracking URLs, combined with your web analysis software, make it possible to identify all the traffic that comes from your AdWords ads to your website and track which keywords convert the most clicks to sales. You can assign the destination URL at the Ad Group level or use our power posting feature to assign unique URLs to individual keywords.

2. Test out our tools

Coming up with a targeted keyword list isn't always easy, but Google newly improved Keyword Suggestion Tool can help. To access this tool, click on the 'suggestions' link next to the keywords in your account or visit the Keyword tools page in our AdWords Help Center.

3. Benefit from bolding

When users search on your keyword, Google automatically bolds the keyword if you've featured that same keyword in your ad. Because this draws attention to the relevance of your ad, bolding is a simple way to improve your ad campaign performance. Just be sure to include your keywords in your ad text, and you can benefit from bolding.

Google Invalid Clicks

Invalid clicks are clicks generated by prohibited methods. Examples of invalid clicks may include repeated manual clicking or the use of robots, automated clicking tools, or other deceptive software. Invalid clicks are sometimes intended to artificially and/or maliciously drive up an advertiser's clicks and or a publisher's earnings. Sources of invalid clicks may include:

• Manual clicks intended to increase your advertising costs or to increase profits for website owners hosting your ads.
• Clicks by automated tools, robots, or other deceptive software.

Google closely monitor these and other scenarios to help protect advertisers from receiving invalid clicks.

Google Adsense Secrets

Google Adsense is perhaps the easiest way to attract advertisers from across the globe to your blog. Just submit your blog or website to Google for approval and if their content team approves your content, you are ready to place contextual text ads on your websites.

Every time a reader clicks an AdSense ad link, the AdWords advertiser pays Google a small fee and Google splits the revenue with you.

Google Adsense

Google AdSense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website's content pages and earn money. Because the ads are related to what your visitors are looking for on your site — or matched to the characteristics and interests of the visitors your content attracts — you'll finally have a way to both monetize and enhance your content pages.

It's also a way for website publishers to provide Google web and site search to their visitors, and to earn money by displaying Google ads on the search results pages.