People have become so fond of creative things that they get attracted towards these very soon. Anything new and innovative attracts them at once. And if they find others rushing for those things, they also start copying them without any need even. This idea is being used in the internet marketing by means of online forums and blogs. The message boards and blogs act as a free marketing tool to boost the traffic.
The marketing people use it as a powerful means of gathering the people for the products. They use them in place of the direct face to face marketing.
What these marketing people do!! One information or idea is connected through the other with a link. The user will read the info and click the link to get more info. The purpose gets solved and the users get face to face to the ads. The websites get more visitors in turn.