- ATTENTION
- INTEREST
- DESIRE
- ACTION
If your ad is missing any of these it is not an AWESOME Ad!
Designing An Awesome Classified
The four essential ingredients of an awesome classified are:
If your ad is missing any of these it is not an AWESOME Ad!
If your ad is missing any of these it is not an AWESOME Ad!
What Is Classified?
Classified ads is an easy way of using online classifieds. The site brings together lots of listings from hundreds of local and national sources and helps you find whatever you're looking for. You can search any category that you want, anything you need is there. Since there are so many classifieds, you can browse by category such as Cars & Trucks, Antiques & Collectibles, Computers & Electronics, Jobs & Employment, Home & Office Furniture, Personals, Pets & Supplies, and Sports & Fitness, among many others. There is a section where you can find some classifieds displayed and ordered by category, city, and price.
Website Central Theme
Your website should be based on a specific theme. This is where brainstorming comes into play. You need to spend ample time determining what the theme of your site should be. Generate a list of all your skills, capabilities and areas of interest as you would in developing a niche market.
Select one or more of the niches and identify a keyword phrase to be the central theme of your web site. Identify the "wants and needs" of individuals in that niche that desire information to be satisfied or produce a solution to a problem. In your brainstorming session, identify all the keywords you can that relate to the central theme.
As an example, assume your central keyword theme is "fishing." Potential supporting keywords could include (depending on the direction you take): fishing rods, lures, tackle, bait,
gear, reels, boats and a long list of related items. You then need to develop a separate web page for every keyword item that you use to support the central theme.
Select one or more of the niches and identify a keyword phrase to be the central theme of your web site. Identify the "wants and needs" of individuals in that niche that desire information to be satisfied or produce a solution to a problem. In your brainstorming session, identify all the keywords you can that relate to the central theme.
As an example, assume your central keyword theme is "fishing." Potential supporting keywords could include (depending on the direction you take): fishing rods, lures, tackle, bait,
gear, reels, boats and a long list of related items. You then need to develop a separate web page for every keyword item that you use to support the central theme.
Contextual Advertising
Google uses proprietary algorithms to determine the content on each page of your web site with an AdSense box. It will identify the AdWords ads that are contextually relevant to
your website visitors based on the content of your site. The identified AdWords ads are then displayed in your AdSense box.
The ads on your site are the same ads that appear on the right side of a Google search results page for a specific keyword.
Contextual advertising is the process of displaying ads on a web site that are targeted to the individuals visiting the specific web site. The Google contextual advertising system
scans the content text on your web site for keywords on each web page with the AdSense box. Google will display ads on each web page based on what it believes is the keyword theme
for that specific page.
For example, if Google determines that the theme of a specific web site is about "fishing" then fishing-related AdWords ads will be displayed in the AdSense box. The ads about fishing
are an approximate fit to the context or subject of the web page as determined by Google.
your website visitors based on the content of your site. The identified AdWords ads are then displayed in your AdSense box.
The ads on your site are the same ads that appear on the right side of a Google search results page for a specific keyword.
Contextual advertising is the process of displaying ads on a web site that are targeted to the individuals visiting the specific web site. The Google contextual advertising system
scans the content text on your web site for keywords on each web page with the AdSense box. Google will display ads on each web page based on what it believes is the keyword theme
for that specific page.
For example, if Google determines that the theme of a specific web site is about "fishing" then fishing-related AdWords ads will be displayed in the AdSense box. The ads about fishing
are an approximate fit to the context or subject of the web page as determined by Google.
Main Points Of Using Google Adsense Program
Google describes AdSense as "a fast and easy way for web site
publishers of all sizes to display relevant Google ads on
their web site's content pages and earn money." The AdSense
ads displayed by Google on your site are matched to Google's
interpretation of the content theme of your site. In this
manner, the AdSense ads will be of interest to your site
visitors looking for the unique content your site offers to
them.
You need to consider implementing AdSense on your site if
you want to make money from advertising. Google has made it
relatively easy and clear to monetize your website through
the use of AdSense. The steps involved in the process are:
* First - develop a central keyword theme for your website
that contains informative and quality information desired by
your targeted visitors.
* Second - develop multiple content rich web pages with
individual keyword themes that are focused around your
central keyword theme.
* Third - apply and get accepted into the Google AdSense
program.
* Fourth - install the AdSense ads box on each content web
page with a defined keyword theme.
* Fifth - drive targeted traffic to your website where a
percentage of your visitors looking for your informative
and quality information will click on the AdSense ads.
* Sixth - collect and enjoy the money paid to you by Google
for the clicks on each ad you presented to your visitors.
Keep the "AdSense Factor" in mind when developing your web
pages and your visitors will have a high interest in your
content. This will lead to your visitors clicking on the
AdSense ads and putting money into your pocket.
publishers of all sizes to display relevant Google ads on
their web site's content pages and earn money." The AdSense
ads displayed by Google on your site are matched to Google's
interpretation of the content theme of your site. In this
manner, the AdSense ads will be of interest to your site
visitors looking for the unique content your site offers to
them.
You need to consider implementing AdSense on your site if
you want to make money from advertising. Google has made it
relatively easy and clear to monetize your website through
the use of AdSense. The steps involved in the process are:
* First - develop a central keyword theme for your website
that contains informative and quality information desired by
your targeted visitors.
* Second - develop multiple content rich web pages with
individual keyword themes that are focused around your
central keyword theme.
* Third - apply and get accepted into the Google AdSense
program.
* Fourth - install the AdSense ads box on each content web
page with a defined keyword theme.
* Fifth - drive targeted traffic to your website where a
percentage of your visitors looking for your informative
and quality information will click on the AdSense ads.
* Sixth - collect and enjoy the money paid to you by Google
for the clicks on each ad you presented to your visitors.
Keep the "AdSense Factor" in mind when developing your web
pages and your visitors will have a high interest in your
content. This will lead to your visitors clicking on the
AdSense ads and putting money into your pocket.
Keyword Page Content
Each keyword page needs to have quality content that would
be of interest and informative to your prospective visitors
looking for information. You can develop the content yourself,
use existing free information or pay someone to develop the
content for you.
As a starter, you should attempt to generate the content
yourself. Research each topic keyword and write articles of
200 to 600 words. The articles should be informative and rich
in keywords for each web page with an AdSense box. Remember
that "more" is better. The more content-related pages you have
then the more AdSense ads you will be able to display and
hopefully the more money you will make.
If you believe that you absolutely cannot write articles for
whatever reason then look for existing free articles on your
web page topic(s). You can also hire a freelance or ghostwriter
at very reasonable rates to write articles for you. The choice
is yours on how you proceed to get content for your web pages.
When you write your own articles, try to write your articles
as if you were talking to someone. Plan on inserting the
keyword or keyword phrase in as many places that make sense.
The keyword density should be in the 5 to 10% range. This
means that the keyword should be included about once every
10 to 20 words in the article. In order to help Google
determine the theme for each of your web pages with the
AdSense box: use headings and subheadings, use "h1" through
"h5" tags where appropriate to add attention and make all
keywords bold "b" text in your articles.
be of interest and informative to your prospective visitors
looking for information. You can develop the content yourself,
use existing free information or pay someone to develop the
content for you.
As a starter, you should attempt to generate the content
yourself. Research each topic keyword and write articles of
200 to 600 words. The articles should be informative and rich
in keywords for each web page with an AdSense box. Remember
that "more" is better. The more content-related pages you have
then the more AdSense ads you will be able to display and
hopefully the more money you will make.
If you believe that you absolutely cannot write articles for
whatever reason then look for existing free articles on your
web page topic(s). You can also hire a freelance or ghostwriter
at very reasonable rates to write articles for you. The choice
is yours on how you proceed to get content for your web pages.
When you write your own articles, try to write your articles
as if you were talking to someone. Plan on inserting the
keyword or keyword phrase in as many places that make sense.
The keyword density should be in the 5 to 10% range. This
means that the keyword should be included about once every
10 to 20 words in the article. In order to help Google
determine the theme for each of your web pages with the
AdSense box: use headings and subheadings, use "h1" through
"h5" tags where appropriate to add attention and make all
keywords bold "b" text in your articles.
AdSense Factor
The items needed (I call it the AdSense Factor) to make
substantial money using the AdSense program include:
* A website with multiple web pages with a central content
theme that draws significant targeted traffic.
* Relevant ads with high click values that are relevant to
the theme on each web page.
* A high click through rate by your website visitors.
substantial money using the AdSense program include:
* A website with multiple web pages with a central content
theme that draws significant targeted traffic.
* Relevant ads with high click values that are relevant to
the theme on each web page.
* A high click through rate by your website visitors.
Monetize Your Content Rich Website
Every webmaster with high-quality and focused web page content
can monetize their knowledge and expertise by using AdSense.
You need interesting and informative content on your site in
order to bring free and targeted traffic to your web site and
capitalize on the AdSense model.
You can generate revenue on your AdSense website on a
consistent basis if your web site has a focused theme with
targeted traffic. It's a good idea to have multiple pages
with rich content on various topics that are centered around
the specific theme of your website. Google can then target
relevant ads to display on each web page that contains the
AdSense box.
Google performs all the technological work for you to use the
AdSense program. After your web site is accepted into the
AdSense program, you obtain the HTML code to insert into your
web pages from Google. The code will incorporate whatever
specific customization you choose for the AdSense box.
It does not take very long before relevant ads appear on your
web pages. If the ads are not relevant then you need to modify
your content and keywords to help Google isolate the theme of
your site. This will involve trial and error.
can monetize their knowledge and expertise by using AdSense.
You need interesting and informative content on your site in
order to bring free and targeted traffic to your web site and
capitalize on the AdSense model.
You can generate revenue on your AdSense website on a
consistent basis if your web site has a focused theme with
targeted traffic. It's a good idea to have multiple pages
with rich content on various topics that are centered around
the specific theme of your website. Google can then target
relevant ads to display on each web page that contains the
AdSense box.
Google performs all the technological work for you to use the
AdSense program. After your web site is accepted into the
AdSense program, you obtain the HTML code to insert into your
web pages from Google. The code will incorporate whatever
specific customization you choose for the AdSense box.
It does not take very long before relevant ads appear on your
web pages. If the ads are not relevant then you need to modify
your content and keywords to help Google isolate the theme of
your site. This will involve trial and error.
AdWords Ranking
Google will rank an AdWords ad based on the maximum CPC, the
click through rate (CTR) and the relevancy of the ad text.
Google prefers relevant and well-targeted AdWords ads. Google
determines ad placement using the value formula: CPC x CTR.
The ad is placed higher as the valuation rises. It's possible
for an advertiser to have a high rank position with a low CPC
if the CTR makes the value to Google higher than other ads
with a higher CPC.
Google requires a minimum CTR in order to protect the AdWords
program value for its users. The CTR of all AdWords ads are
monitored by Google on a continuous basis. An under-performing
AdWords ad may be disabled by Google if the CTR does not
improve.
click through rate (CTR) and the relevancy of the ad text.
Google prefers relevant and well-targeted AdWords ads. Google
determines ad placement using the value formula: CPC x CTR.
The ad is placed higher as the valuation rises. It's possible
for an advertiser to have a high rank position with a low CPC
if the CTR makes the value to Google higher than other ads
with a higher CPC.
Google requires a minimum CTR in order to protect the AdWords
program value for its users. The CTR of all AdWords ads are
monitored by Google on a continuous basis. An under-performing
AdWords ad may be disabled by Google if the CTR does not
improve.
AdWords is the Source of AdSense Income
AdWords ads are the source of all the AdSense income you are
able to generate. As a result, you need to fully understand
the AdWords system in order to appreciate how the AdSense
system works.
Google describes AdWords as "a quick and simple way to
purchase highly targeted cost-per-click (CPC) advertising,
regardless of your budget." These paid ads (sponsored links)
are displayed by Google on the search engine results page
along with the non-paid (natural results) for a given keyword
search.
In order to create a Google AdWords ad, it is necessary to
specify what keyword or keyword phrase must be input by the
visitor before your AdWords ad will be displayed. In addition,
you need to set the maximum amount that you will pay to Google
for each click on your AdWord.
There is a nominal activation fee but Google does not have a
minimum monthly charge. Google provides an account Control
Center that allows you to track the performance of your ad.
The ad will be displayed within minutes to the searchers after
your account billing information has been submitted to Google.
AdWords ads must adhere to specific Google requirements. The
title can contain up to 25 characters, the ad text can have
up to 70 characters and the display URL must be less than 36
characters.
able to generate. As a result, you need to fully understand
the AdWords system in order to appreciate how the AdSense
system works.
Google describes AdWords as "a quick and simple way to
purchase highly targeted cost-per-click (CPC) advertising,
regardless of your budget." These paid ads (sponsored links)
are displayed by Google on the search engine results page
along with the non-paid (natural results) for a given keyword
search.
In order to create a Google AdWords ad, it is necessary to
specify what keyword or keyword phrase must be input by the
visitor before your AdWords ad will be displayed. In addition,
you need to set the maximum amount that you will pay to Google
for each click on your AdWord.
There is a nominal activation fee but Google does not have a
minimum monthly charge. Google provides an account Control
Center that allows you to track the performance of your ad.
The ad will be displayed within minutes to the searchers after
your account billing information has been submitted to Google.
AdWords ads must adhere to specific Google requirements. The
title can contain up to 25 characters, the ad text can have
up to 70 characters and the display URL must be less than 36
characters.
Positioning your Ads
Putting your ads in the correct position on a page, will be something that can make or break your Adsense campaign. It can make the difference between making a lot of money and making very little at all.
There are many people who are making just $10 or $20 a month with Adsense even though they are getting 100s of visitors to their site every single day. The reason often is, because their ads are positioned wrongly. Google Adsense even goes as far as to give you a heat map explaining what the best positions on the page are for displaying your ads.
One of the best places to display your Adsense ads, is near your navigation menu. This is because people's eyes ALWAYS go there to have a look at the navigation structure of your site. They want to know where they are able to go next if it is not to stay on your page. It is therefore important to give them the option of clicking on one of your ads.
When positioning your ads, it is also important that they seamlessly integrate within your site. This means removing borders and making the background the same as the rest of your site. The truth of it is, that people do not like being advertised to. Taking this important fact into account, you should therefore make them look as much like the rest of your site as possible.
What Is Adsense For Beginners
When someone wants to promote something on the internet, one thing they can do is to put ads on other websites such as banner ads or classified ads. It usually work like this, the person who wants to promote (the advertiser) give some money to the website owner (the publisher) and in return, the publisher shows the advertiser's ads on their website. Hoping that the visitor of the publisher's website will click the ads and visit the advertiser's website. Win-win solutions, advertisers get traffic, publishers get money.
In order to get good quality of traffic, the advertisers need to find good quality websites that related to the products / services they are selling. When an advertiser wants maximum exposures, it is a lot of work to find such websites and to deal with payments and everything. As for the publishers, it is also not easy to find advertisers who wants to advertise on their websites. So then, come Google to the rescue.
Google offers services to accomodate both advertisers and publishers needs. It work like this, the advertisers pay google some money to advertise in google networks (which they claimed to reach more than 80% of Internet users), this service is called Google Adwords (Pay Per Click). Then google pay some money to the publishers that show the ads on their website, this service is called Google Adsense. Even more win-win solutions, right?
The advertisers only need to deal with google, only pay to google, while the publishers do not need to find people to advertise on their website, they simply just need to put Google Adsense code in their website.
In conclusion, the diagram will be like this:
Advertisers ----> Google Adwords ----> Google System ----> Google Adsense ----> Publishers
In order to send quality traffic to the advertisers websites, the ads should be related to the topic of the websites. Google use a very smart system that scan keywords through the pages of the publishers websites, and then decide which ads should show , depending on the keywords found. For example, the site www.needed-info.com/quit-smoking/ that have articles about how to quit smoking, will show ads that are related to the term 'quit smoking'. The website owner will then earn some money when visitor click on any of the Google Adsense links.
If you want to earn money from the internet, you should consider to deploy Google Adsense box in your websites. For fact, more and more webmaster are making very good living from Google Adsense alone.
Using Google AdWords to Increase your Adsense Profits
I had been using Google's Adsense program to generate some revenue from my various web sites. Prior to Adsense, I was never previously paid to run these and did so for a hobby. Overall I was pleased with the income I was generating. The only drawback was that I was always looking for ways to get people to my sites. I enjoyed working to bring in more visitors but felt that if I looked at my earnings vs. the hours I worked, the economics weren't making sense.
Then I figured out that certain sites were paying way more than the minimum .05 cents per click. I reasoned that if I could get pay visitors .05 - .10 to visit. Then if they clicked enough ads that paid much more than I paid, then Adwords could be a viable way to increase traffic to my sites.
So I paid my $5.00 setup fee and added my two most profitable sites. That same day my traffic jumped dramatically and as I thought. Visitors who came in via Adwords were more likely to click other Google ads on my site. My conversions went up and I thought why not put all my sites on Adwords.
This was where some careful research was needed. I found that some sites I run had adwords sponsors who were only bidding the minimum. Remember the concept was to under bid the advertisers on my sites. While my traffic skyrocketed, my expenses for a few sites seemed to outweigh any benefit. When my reports came in it was clear that I needed to use Adwords for only the sites that featured high bidding advertisers. This creates margin for those visitors who come in via paid ads but do not click to my own sponsored ads.
The exception would be if my site was offering a product or service. Then it would be well worth sticking with Adwords on those sites just to get more buying traffic. Because my sites are purely informational I had to watch carefully to ensure I was putting money into Adwords where it was working for me. In some cases I upped my bid on some keywords that were clearly bringing in steady traffic that converted well.
Google's new offering called Websense may change this a bit. By allowing you to put Google's search form on your site and then paying if your visitors search off your site and click other sponsored links it may make those underperforming sites profitable again. Time and further research will tell.
The moral of the story is that Adwords is a great way to dramatically increase your profits when using Adsense. Care needs to be taken to see that you are putting your money where it is most effective.
Then I figured out that certain sites were paying way more than the minimum .05 cents per click. I reasoned that if I could get pay visitors .05 - .10 to visit. Then if they clicked enough ads that paid much more than I paid, then Adwords could be a viable way to increase traffic to my sites.
So I paid my $5.00 setup fee and added my two most profitable sites. That same day my traffic jumped dramatically and as I thought. Visitors who came in via Adwords were more likely to click other Google ads on my site. My conversions went up and I thought why not put all my sites on Adwords.
This was where some careful research was needed. I found that some sites I run had adwords sponsors who were only bidding the minimum. Remember the concept was to under bid the advertisers on my sites. While my traffic skyrocketed, my expenses for a few sites seemed to outweigh any benefit. When my reports came in it was clear that I needed to use Adwords for only the sites that featured high bidding advertisers. This creates margin for those visitors who come in via paid ads but do not click to my own sponsored ads.
The exception would be if my site was offering a product or service. Then it would be well worth sticking with Adwords on those sites just to get more buying traffic. Because my sites are purely informational I had to watch carefully to ensure I was putting money into Adwords where it was working for me. In some cases I upped my bid on some keywords that were clearly bringing in steady traffic that converted well.
Google's new offering called Websense may change this a bit. By allowing you to put Google's search form on your site and then paying if your visitors search off your site and click other sponsored links it may make those underperforming sites profitable again. Time and further research will tell.
The moral of the story is that Adwords is a great way to dramatically increase your profits when using Adsense. Care needs to be taken to see that you are putting your money where it is most effective.
Top Paying Keywords: How to Increase Your Pay Per Click Returns
There is no doubting the success of Google's Adsense program. Even Yahoo! and Kanoodle have joined in on the game, offering to join publishers with advertisers. Given the right circumstances, its a win / win situation for both.
There have been many sites that promote Top Paying Keywords and how if you add these keywords you can instantly improve your Adsense revenue. However, if you really want to see a dramatic increase in pay per clicks, you need to ensure 2 very important areas are addressed. They seem very obvious, but many site owners miss the opportunity to attract higher paying ads simply because they ignore these two areas.
Optimization
Many "would be" web designers decide to build a site around the highest paying keywords, yet, forget to optimize their site around a specific keyword. Instead, they forget the basics of how to properly create a title tag, page description, keyword density and having clean search engine spider friendly code.
Remember, its the source code that the Adsense and Kanoodle programs are using to decide what ads will appear. If your top 2 keywords are "insurance" and "downloads", you may find that you end up with ads regarding "insurance downloads" which of course will not pay much.
Also, having a high keyword density score for the keyword can get you into trouble with the search engines (specifically Google). Keywords spamming is never a good idea.
Optimize your page and you will search more hits to that page and not confuse the bots that create the ads for you.
Content
This is by far the most important and most missed tips. If you are going to include top paying keywords on your site, remember, if you want to attract high paying ads, you need to be selling your visitor on what your advertiser wants. Your content should sell to the visitors needs. Why should your visitor consider car insurance? What are the benefits of car insurance? Where can they get the best quotes? If you pique the interest of your visitor, they are more likely to click on your ads than if they feel that they are not getting the information they came to your site for in the first place.
Your content should have a specific flow to it. If you start jamming keywords into your content, your visitor will automatically suspect that you are trying to deceive them. Once you do that, they are gone! Why waste your visitors time after working so hard to get them to your site in the first place?
Well optimized, focused content will always produce better, higher paying ads. That is why you are a publisher: you want those high paying ads on your site. What use though are those high paying keywords if your content doesn't pique your visitors curiosity? Be passionate about your content, and the click through rates will skyrocket!
There have been many sites that promote Top Paying Keywords and how if you add these keywords you can instantly improve your Adsense revenue. However, if you really want to see a dramatic increase in pay per clicks, you need to ensure 2 very important areas are addressed. They seem very obvious, but many site owners miss the opportunity to attract higher paying ads simply because they ignore these two areas.
Optimization
Many "would be" web designers decide to build a site around the highest paying keywords, yet, forget to optimize their site around a specific keyword. Instead, they forget the basics of how to properly create a title tag, page description, keyword density and having clean search engine spider friendly code.
Remember, its the source code that the Adsense and Kanoodle programs are using to decide what ads will appear. If your top 2 keywords are "insurance" and "downloads", you may find that you end up with ads regarding "insurance downloads" which of course will not pay much.
Also, having a high keyword density score for the keyword can get you into trouble with the search engines (specifically Google). Keywords spamming is never a good idea.
Optimize your page and you will search more hits to that page and not confuse the bots that create the ads for you.
Content
This is by far the most important and most missed tips. If you are going to include top paying keywords on your site, remember, if you want to attract high paying ads, you need to be selling your visitor on what your advertiser wants. Your content should sell to the visitors needs. Why should your visitor consider car insurance? What are the benefits of car insurance? Where can they get the best quotes? If you pique the interest of your visitor, they are more likely to click on your ads than if they feel that they are not getting the information they came to your site for in the first place.
Your content should have a specific flow to it. If you start jamming keywords into your content, your visitor will automatically suspect that you are trying to deceive them. Once you do that, they are gone! Why waste your visitors time after working so hard to get them to your site in the first place?
Well optimized, focused content will always produce better, higher paying ads. That is why you are a publisher: you want those high paying ads on your site. What use though are those high paying keywords if your content doesn't pique your visitors curiosity? Be passionate about your content, and the click through rates will skyrocket!
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